In March 1997, a group of like-minded realtors joined in a picnic party and discussed the concept of mutual growth through sharing of knowledge and active interaction on a common platform. Teething ideas that evolved in the party took concrete shape with

the birth of the Association of Real Estate Agents (AREA Group) on June 16th of the same year. The association was established and a set of extensive memorandum of association and regulatory procedures were put in place simultaneously. With 35 founder members playing an active role in core administrative and operative functions, this unique organization located in Krishna Nagari on S.V.Road, Borivali in Mumbai West today occupies a prominent place in the real estate industry in India

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